Wednesday, March 5, 2008

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They do not decorate aisles or even fill shelves. Instead, pallets of the products on offer are simply parked alongside the aisles, and customers picking up products will gradually empty them. When all items on a pallet have been sold, they are replaced. Prices are given on plain labels. Shopping bags are charged for, as they are seen as a frill. Thus many shoppers put their shopping in the old cardboard boxes that the products came in, put it directly in their trolleys, re use old bags, or buy shopping bags at a low fee e.g. 3p/5c. Some low cost stores (such as Kwik Save in the United Kingdom) have abandoned this policy due to complaints from customers. One of the more famous no-frills cars was the Studebaker Scotsman, which was on sale from 1957 to 1958. These cars came with a low-grade cloth-trimmed front seat and contained only a driver's side sunvisor, no door armrests and painted trim (in lieu of chrome trim); even routine convenience items, such as a cigarette lighter and dome light were deleted. Buyers were allowed to buy only a low-cost heater and a few other trim and convenience items from a short options list; a radio was not offered as an option on this model (unlike Studebaker's more expensive models). During the gasoline crisis of the 1970s, many American automakers began offering no-frills models on their compact lines of cars (such as the Ford Pinto MPG, and Plymouth Duster "Feather Duster"). As before, these models usually had spartan trim (vinyl seats with rubber floor covering); fewer convenience items than the more expensive models (i.e. no cigarette lighter); lighter-weight components (such as aluminum on various engine, body and suspension components); and a manual transmission. The concept of a no-frills car in the European market was common in the fifties with cars such as the Ford Abeille or the Citroën ID Normale. It has only just been beginning again with the Dacia Logan and the Volkswagen Fox. While cost cuts are clearly visible in nearly any Brazilian car, the most aggressive form of no-frills cars available are the supermini and city cars sold at the Brazilian market, notably the Chevrolet Celta, Chevrolet Corsa, Fiat Uno, Fiat Palio, Ford Ka, FordFiesta, Ford EcoSport, Volkswagen Gol and Volkswagen Fox. Those cars tend to be noisy and feature cost cuttings like:


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